Performance marketers
Strengthen your Performance Marketing foundation with clear visual explanations and practical context.
Performance Marketing
Earn ₹4–22 LPAwith Performance Marketing skills
Go from beginner to job-ready performance marketer with 100 animated, voice-explained videos: ad math, tracking, Meta and Google ads, scaling and interviews.
₹299₹1,99985% off
Checking your library...
7,300+ learners enrolled
One-time payment. 3 months access to every video in this course.
4.97,300+ ratings
All LevelSkill level
100 videos5+ hours
CertificateShareable on finish
Course preview
See how the lessons work before you buy
Watch free demo lectures from the course to see the visual, voice-explained teaching before enrolling.
Free demo lectures8 videos
Career outcomes
Build skills that open doors to real roles
Use your Performance Marketing knowledge in portfolio projects, interviews, and practical work for roles such as these.
01
Performance Marketer
Entry level02
Growth Marketing Analyst
Mid level03
Paid Media Specialist
Senior trackAbout this performance marketing course
This Performance Marketing course turns important concepts into clear visual explanations you can learn in short sessions and revisit whenever you need a refresher.
Work through 100 videos at your own pace, apply each idea through structured examples and assignments, track your progress, and earn a certificate when you finish.
Skills you will learn
The money math and tracking with GTM, Pixel, and GA4
Build practical understanding through visual explanations, guided examples, and focused practice.
Meta ads, audiences, and creatives
Build practical understanding through visual explanations, guided examples, and focused practice.
Google Search and Performance Max
Build practical understanding through visual explanations, guided examples, and focused practice.
Testing, scaling, attribution, reporting, 12 builds, and interview prep
Build practical understanding through visual explanations, guided examples, and focused practice.
Who this course is for
Founders and growth teams
Fill knowledge gaps and apply Performance Marketing concepts more confidently in practical work.
Analysts and media buyers
Use structured lessons and focused practice to support projects, interviews, and career growth.
Topics
The money math and tracking with GTM, Pixel, and GA4Meta ads, audiences, and creativesGoogle Search and Performance MaxTesting, scaling, attribution, reporting, 12 builds, and interview prepPerformance Marketing fundamentalsPractical examplesDebugging techniquesProduction best practicesInterview preparation
Syllabus
What is inside the course
Review the Performance Marketing curriculum module by module, from core concepts through real build projects and interview prep.
01What Performance Marketing Actually Is4 lessons • 23 min
See the one idea behind the whole course: ads you measure. Follow the funnel from stranger to buyer, see where the money goes and what a performance marketer does all day.
Ads You Pay For vs Ads You Measure7:02
The Funnel: How a Stranger Becomes a Buyer5:49
Where the Money Goes5:18
The Jobs: What a Performance Marketer Does5:16
02The Money Math: Every Metric From Scratch6 lessons • 1 build • 33 min
Learn every ad metric from scratch with rupee examples: impressions, CPM, CPC, CTR, conversion rate, CPA, ROAS, break-even ROAS and LTV, then build an Ad Math Calculator.
Impressions, Reach and Frequency4:47
CPM and CPC4:46
CTR and Conversion Rate4:26
CPA and ROAS4:52
AOV, Margin and Break-even ROAS5:07
LTV and Payback4:41
PixelPath Ad Math Calculator4:17
03Before You Spend ₹1: Offer, Customer, Page5 lessons • 1 build • 23 min
Fix what comes before the ad: write a customer card, shape an honest offer, and audit a landing page for headline, proof, price, speed, mobile and trust.
Who Exactly Is the Customer?4:16
The Offer3:59
Ads Fail Because of the Page3:45
Anatomy of a Landing Page3:49
Speed, Mobile and Trust3:35
PixelPath Course Page Audit3:36
04How Tracking Works4 lessons • 15 min
Understand cookies, pixels and events in plain words, the standard events from PageView to Purchase, why platform numbers never match and what privacy changes took away.
Cookies, Pixels and Events3:36
Standard Events3:42
Why the Numbers Never Match3:58
Privacy Changes3:24
05Google Tag Manager: One Box for All Tags5 lessons • 1 build • 23 min
Set up Google Tag Manager with tags, triggers and variables, watch events fire in Preview mode, send values through the data layer and fire a Purchase event with value.
What GTM Is4:30
Installing GTM on PixelPath3:31
Preview Mode3:23
The Data Layer3:35
Debugging: When a Tag Doesn't Fire4:05
Purchase with Value via GTM3:48
06Meta Pixel and Conversions API5 lessons • 1 build • 22 min
Install the Meta Pixel, check events in Events Manager, send server events with the Conversions API, handle deduplication and Event Match Quality, and verify it all live.
Meta Pixel: Install, Base Code, Standard Events4:01
Events Manager and the Test Events Tool3:26
Conversions API: Events from the Server3:50
Deduplication and Event Match Quality3:48
Custom Conversions and Aggregated Events3:27
Pixel and Conversions API on PixelPath3:34
07Google Analytics 45 lessons • 1 build • 21 min
Read GA4's users, sessions and events, mark key events, tag every link with UTMs, build funnel and path explorations, and link GA4 with Google Ads and Search Console.
GA4's Model: Users, Sessions, Events3:52
Key Events and E-commerce Events3:16
Traffic Sources and UTMs3:40
Explorations: Funnel and Path Reports3:04
Linking GA4 with Google Ads and Search Console3:23
UTM Builder and Funnel Report3:22
08Meta Ads Setup and Structure4 lessons • 14 min
Set up a business portfolio, Page and ad account, learn the campaign, ad set and ad structure, choose the right objective and pick daily or lifetime budgets.
Business Portfolio, Page, Ad Account, Payment3:47
Campaign, Ad Set, Ad2:55
Choosing an Objective3:07
Budgets3:48
09Audiences and Targeting5 lessons • 1 build • 20 min
Choose between broad targeting, interests and demographics, build custom and lookalike audiences, set up retargeting with exclusions and create a full audience set.
Broad Targeting3:34
Interests and Demographics3:39
Custom Audiences3:30
Lookalike Audiences3:13
Retargeting and Exclusions3:09
PixelPath Audience Set3:12
10Creatives That Stop the Scroll6 lessons • 1 build • 21 min
Make ads that stop the scroll: hooks for the first 3 seconds, copy frameworks, image, carousel, video and Reels formats, UGC and founder ads, and the ad policies that keep you safe.
Why the Creative Is the Targeting3:00
Hooks: The First 3 Seconds2:56
Ad Copy: Text, Headline, CTA2:50
Image, Carousel, Video and Reels Formats3:05
UGC and Founder Ads, Canva and AI3:14
Ad Policies: Why Ads Get Rejected3:06
Creative Pack: 3 Hooks × 2 Formats2:51
11Launching and Reading Meta Campaigns6 lessons • 1 build • 22 min
Launch sales, lead and catalog campaigns, respect the learning phase, read Ads Manager columns and breakdowns, diagnose results with the funnel and run a small live test.
Launch Walkthrough: PixelPath Sales Campaign3:01
Lead Campaign with Instant Forms: SmileCare Dental3:14
Catalog Ads and Advantage+ Shopping: Brew Bros Tea2:55
The Learning Phase: What Not to Touch2:43
Reading Ads Manager: Columns, Breakdowns, Presets2:54
Diagnosing with the Funnel2:52
PixelPath Live Traffic Test3:54
12Google Search Ads6 lessons • 1 build • 21 min
Learn how the search auction, ad rank and quality score work, research keywords and match types, add negatives, write responsive search ads, pick bidding and build a search campaign.
How Search Ads Work: Auction, Ad Rank, Quality Score2:56
Keyword Research and Match Types2:54
Negative Keywords and the Search Terms Report2:51
Responsive Search Ads and Assets2:48
Bidding Strategies2:50
Account Structure and Conversion Tracking2:54
PixelPath Search Campaign3:46
13Performance Max, Shopping, YouTube, Display5 lessons • 13 min
Run Shopping ads from Merchant Center, Performance Max with asset groups and audience signals, YouTube, Display and Demand Gen, and local campaigns with call ads.
Merchant Center and Shopping Ads2:37
Performance Max2:39
YouTube Ads2:42
Display and Demand Gen2:31
Local Campaigns and Call Ads2:43
14Testing Like a Scientist4 lessons • 1 build • 14 min
Test one change at a time with Meta A/B tests and Google experiments, judge when you have enough data and keep a test log from hypothesis to decision.
One Change at a Time2:50
Meta A/B Tests and Google Experiments2:51
How Much Data Is Enough2:49
The Test Log2:47
Test Log and Two Example Tests3:09
15Optimisation and Scaling5 lessons • 14 min
Follow a daily and weekly checklist, spot creative fatigue, kill, keep or scale ads with clear rules, scale vertically and horizontally, and plan a full funnel budget split.
Daily and Weekly Checklist3:03
Creative Fatigue and Refresh2:53
Kill, Keep or Scale2:51
Vertical vs Horizontal Scaling2:44
Full Funnel Plan2:34
16Attribution and Measurement4 lessons • 11 min
Understand attribution models and windows, why Meta and Google both claim the same sale, blended metrics like MER and how holdout tests measure real lift.
Attribution Models and Windows2:44
Why Both Claim the Sale2:44
Blended Metrics: MER2:52
Incrementality and Holdout Tests2:48
17Reporting and Dashboards4 lessons • 1 build • 15 min
Learn what a boss wants in a report, connect GA4, Google Ads and a sheet in Looker Studio, build a weekly dashboard and write a five-line insight summary.
What a Boss Wants in a Report2:53
Looker Studio: Connecting Data2:56
Building the Weekly Dashboard2:59
The 5-Line Insight Summary3:03
PixelPath Weekly Dashboard3:04
18Strategy, Case Studies and Your Career5 lessons • 1 build • 18 min
Plan a budget backwards from a revenue goal, walk through two invented case studies, see how AI changes the job, prepare your portfolio and interviews and write a full marketing plan.
Budget from a Revenue Goal2:56
Case Study: Brew Bros Tea3:04
Case Study: SmileCare Dental3:08
AI in Performance Marketing2:58
Portfolio, Freelancing and Interviews3:04
Capstone Marketing Plan3:13
18Modules
100Videos
88Lessons
12Builds
Combos
Learn a whole skill, not one topic
Courses grouped into a path, in the order we would teach them. One payment, and every course in the set gets 3 months of access per course in the set.
RecommendedSave 10%
Performance Marketing & AI Combo
Run and measure Meta and Google ads, then use generative AI to speed up creatives, research and reporting.
Performance Marketing
100 videos · All Level
Generative AI
98 videos · All Level
Interview readySave 10%
C++ Interview Prep Combo
Crack coding rounds with DSA in C++, then clear the system design round.
DSA with C++
218 videos · All Level
System Design
122 videos · All Level
Most popularSave 20%
Java Backend Engineer Combo
DSA in Java, Spring Boot APIs, system design and DevOps for backend roles.
DSA with Java
218 videos · All Level
Spring Boot
105 videos · All Level
System Design
122 videos · All Level
DevOps
110 videos · All Level
Longer access with more courses (3 courses = 7 months each)A certificate for each course in the combo
Course certificate
Showcase your skills with a course certificate
Complete every Performance Marketing lesson to earn a verified AllCSVideos certificate that demonstrates your commitment and newly developed skills.
Verified proof of completion
Receive a unique certificate ID that confirms your completed course.
Ready to share
Add your achievement to LinkedIn, your portfolio, resume, or social profile.
Accessible whenever you need it
Return to your certificate and learning record from your AllCSVideos account.
Testimonials
What learners say after finishing
Real learning stories from people building practical skills with visual notes.
4.8/5
10,000+ verified public & course reviews
Learner story
“The visual notes finally made React hooks click for me. I had watched several tutorials before, but this was the first time the concepts felt connected. I finished the course during one week of train rides.”
Learner story
“I used one DSA lesson each morning and became much more confident explaining solutions in interviews.”
Learner story
“Short pages, no filler. I stopped abandoning courses halfway once I switched to reading instead of watching.”
Learner story
“The Python examples went straight into my project the same afternoon. Clear and practical from the first lesson.”
Learner story
“I keep the SQL notes open while I work. Joins and window functions are easier to recall because I can find the exact visual explanation in seconds. It has become a daily reference, not just a course I completed.”
Learner story
“My approach to system design became much more structured within a month of finishing the course.”
Learner story
“The TypeScript course helped me understand the reason behind the types, not only the syntax. My project code feels much safer now.”
Learner story
“I came for Next.js and stayed for the visual explanations. Server and client components finally make sense without replaying long videos.”
Learner story
“The Node.js course connected routing, validation, security, and deployment into one clear mental model. I now understand how the pieces fit together in a production API.”
Learner story
“Data Analytics felt much less intimidating once every workflow was broken into short visual steps. I could practice one idea at a time.”
Learner story
“The DevOps notes gave me a practical path from containers to delivery pipelines. I return to the diagrams whenever I need to explain a workflow to my team.”
Learner story
“Generative AI finally felt concrete. The sections on prompts, RAG, and evaluation helped me move from experiments to a project I could actually demonstrate.”
Are these video courses?
Yes. Every lesson is a short animated video with voice explanation, so you can watch, pause, and rewatch any concept whenever you need a quick explanation.
How long does one course take to finish?
The DSA with C++ course has 218 videos with more than 25 hours of content, the DSA with Java course has 218 videos with more than 26 hours, the DSA with Python course has 218 videos with more than 26 hours, the System Design course has 122 videos with more than 32 hours, the Spring Boot course has 105 videos with more than 24 hours, the Generative AI course has 98 videos with more than 25 hours, the DevOps course has 110 videos with more than 32 hours, the Python course has 120 videos with more than 34 hours, the React course has 114 videos with more than 24 hours, the TypeScript course has 120 videos with more than 24 hours, and the Performance Marketing course has 100 videos with more than 5 hours. Most lessons take under fifteen minutes. Your completion time depends on your pace, but you can make useful progress every day.
How long do I get access?
Each purchase gives you 3 months of access. You can renew anytime for the same price. If you renew early, the new 3 months are added after your current access ends, so you lose no days.
Do I get a certificate?
Yes. You receive a certificate after completing each eligible course. It can be shared as evidence of the topics and practical skills you covered.
What skill level do I need to start?
The course begins at a beginner level and requires no previous DSA experience. Basic C++ is covered in the first module, so you can start from the beginning.
Do I keep access to my course?
You keep access for 3 months from your purchase. After that you can renew at any time, and your saved progress is waiting for you when you come back.
Do the lessons get updated?
Yes. When an important tool, technique, or standard changes, affected lessons are updated and the new version appears in your course at no extra cost.